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We built this resource to give you a straightforward, calm summary of how our partnership model works at Kong Casino. If you manage a website, social channel, or review platform in Belgium, this is the starting point for understanding the structure, the legal framework, and the procedures involved in joining our network.
Payment Terms and Settlement Schedule
Our revenue-sharing model is built to be predictable even in a market with tight regulation. We determine commissions on the 1st of each month for the preceding calendar month. Account summaries become accessible in your dashboard instantly after calculation, so you never have to wait for manual reports.
Payments are processed within 15 days of statement generation. We offer bank transfers to Belgian IBAN bank accounts as the default method. The minimum payout threshold is set at €100, and if your total balance falls below that figure, we roll it forward to the next payment cycle automatically.
Our revenue share percentage is structured in tiers based on the quantity of new depositing players referred each month. As your referred player base grows, your share rate increases across established tiers. This system rewards steady, high-quality referrals rather than one-off spikes in low-intent traffic.
- Commissions are determined on net gaming revenue after winnings, bonuses, and refunds are subtracted.
- Payment currency is euros, with no currency charges charged for Belgian bank accounts.
- A minimum of €100 in confirmed commissions is required before a payment is released each cycle.
Ways to Enroll in Our Affiliate Program
Our application process is clear but thorough. We evaluate every prospective partner against our compliance standards before approval. This stops unauthorized or inappropriate promotion of Kong Casino in the Belgian market and safeguards both your reputation and ours.
We launch with a short online application form available from our legal and affiliates page. You will provide details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications take longer to process.
After submission, our affiliate team checks the application, usually within five working days. We inspect your website or channel for existing content, age-appropriate presentation, and conformity with Belgian compliance rules. If everything satisfies our standards, we send your unique affiliate account credentials by email.
- Complete the online application form with accurate platform details and traffic source information.
- Await our compliance review, which typically takes up to five working days for Belgian applicants.
- Receive your unique affiliate ID, configure your dashboard, and begin using approved tracking links in your content.
What a Casino Affiliate Program Actually Is
An affiliate program is a partnership deal between our platform and an external publisher. You promote Kong Casino through unique tracking URLs, and we pay you a fee when your referred visitors take a specified action. It is a performance-based relationship rather than a fixed-fee advertising buy.
The basic principle relies on honest reporting. Every affiliate gets a special ID embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system attributes the activity to your account accurately.
We see this as a long-term collaboration. Our interest lies in attracting players who truly like the platform, while your interest lies in recommending a product you can trust. The model works only when both sides adhere to the rules and the local regulatory environment.
What We Expect from Our Partners in Belgium
We are particular about who promotes Kong Casino. Our preferred partner understands the Belgian gambling landscape and operates a platform that targets adults who are already seeking online casino entertainment. We do not accept partners who use aggressive pop-up advertising or false pre-sell pages.
We expect you to ensure your content correct and up to date. If we change a bonus structure or discontinue a game category, your reviews and landing pages should show that within a fair timeframe. Outdated offers cause confusion and can lead to compliance complaints from the Gaming Commission.
Regular communication is key for us. We assign an affiliate manager to every accepted Belgian partner. This person can address questions about promotional restrictions, give performance feedback, and inform you to upcoming campaigns. You are not ever kept in the dark whether a piece of content will meet our standards.
Promotional Methods We Allow
Content-based promotion is most effective and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all encouraged. These formats provide an opportunity to offer factual information while seamlessly integrating your affiliate links in a way that adds value for readers.
Social media promotion is authorized assuming your channel targets an mature audience. Paid social ads demand additional examination, as platforms like Facebook apply their own gambling ad limitations. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Forbidden Activities and Reasons for Termination
Spam email promotion is severely banned, as is any attempt to hijack traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Breaches of these policies result in immediate account closure and confiscation of unpaid commissions. Belgian anti-spam legislation is especially stringent.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not allowed without prior written consent. We enforce this to preserve organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written approval.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
Keeping a Enduring Partnership
A viable affiliate relationship hinges on mutual respect and consistent visibility. We encourage partners to release regular, timely content rather than leaving links stay on stale pages. Fresh material assists not just your search rankings but also indicates to us that you remain actively involved with the program.
We examine all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may suspend your links and require a check-in. This is not retaliatory; we simply wish to know whether you need updated creative assets or if your promotional focus has changed elsewhere.
The Belgian market progresses with regulatory updates, new game releases, and shifting player preferences. We disseminate relevant news with our affiliate network through a monthly bulletin. Staying informed assists you adjust your content strategy and remain compliant as rules around advertising and player protection progress.
Should you opt to leave the program, you can end your account with 30 days’ notice. Commissions earned up to the closure date are paid out in the next regular payment cycle, provided they meet the minimum threshold. We believe a clean, professional exit process is as important as a smooth onboarding experience.
The Method the Kong Casino Program Operates in Belgium
Belgium runs a stringent licensing regime governed by the Gaming Commission. Any partnership we have must align fully with these national rules. This implies our affiliate program is built on compliance-first principles, with specific restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you enroll, you gain entry to a dedicated dashboard. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you don’t have to guess what is acceptable under Belgian law.
We disburse commissions based on a revenue share model. Each month, your account displays a percentage of the net revenue generated by the players you recommended. We do not offer cost-per-acquisition arrangements, as our focus is on long-term player value and long-term alignment of interests.
Income Share Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure already includes player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method allows it easier for you to forecast your earnings realistically over time.
There is zero negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We introduced this feature so that a single big win does not affect your future commissions indefinitely.
Attribution and Tracking Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also employ a last-click attribution model, which means the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is tested regularly to guarantee accuracy. We capture every click, impression, and registration event. In your dashboard, you can see a near real-time feed of activity, which enables you to adjust your content strategy quickly based on what is actually performing for your Belgian audience.
Privacy Protection and the Affiliate Relationship
The Data Protection Regulation applies to everything we do with our Belgian partners. As an affiliate, you function as a separate data controller for the information you obtain on your own platform. We act as a controller for the player data we manage once a user signs up at Kong Casino.
We do not share personally identifiable player data with affiliates. Your dashboard shows anonymized statistics—you observe that a player signed up and deposited on a certain date, but you do not receive their name, email, or payment details. This distinction respects player privacy and complies with the GDPR rule of data minimization.
You must have your own transparent privacy policy on your platform that details how you manage cookies, tracking, and any personal data you obtain. It should also mention that your site features affiliate links pointing to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.
Compliance Requirements for Belgian Partners
Acting as an affiliate in Belgium entails you must follow several layers of regulation. The Belgian Gaming Act establishes the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We ask every partner to comprehend these before promoting Kong Casino.
You must clearly reveal your commercial relationship on every page or post that features affiliate links. Belgian consumer law requires that advertising be recognizable as such. A simple statement like “We earn a commission when you register through our links” located near the content satisfies this requirement in most cases.
You are also prohibited from directing content at individuals under 21. All your content must be tailored for an adult audience, and you should take reasonable steps to avoid appealing to minors. We supply age-gate prompts in our own journey, but your promotional context must also mirror this restriction.
Limitations on Advertising Content
Belgian regulations ban misleading claims about winning probabilities or suggesting that gambling resolves financial problems. Your copy must not promise guaranteed wins, risk-free betting, or present gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who appear to be under 25, or any visual elements that trivialize excessive play https://kongs.casino/fr-be/legal-and-affiliates/. We provide a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we uphold in our own marketing.
Messages on Responsible Gambling
Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically involves linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We ask you to place this within a dedicated section, not buried in a footer.
We also expect you to avoid terms like “safe bet” or “no risk.” Gambling inherently entails risk, and Belgian law demands that this be clear. The tone you adopt should be factual, not euphoric, and your audience must be informed that help is available if their play becomes problematic.
Resources Provided for Accepted Affiliates
Upon approval, you get entry to our internal affiliate resource library. This contains banners, text links, game screenshots, and compliance-approved text snippets in Dutch and French. We allocate resources to these materials so you spend less time developing assets and more time interacting with your audience.
We also offer monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players favor, average deposit values, and retention trends. This intelligence helps you adapt your content to what actually connects with Belgian players you introduce to Kong Casino.
Our team keeps an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and optimizing your content layout for higher click-through rates without employing aggressive tactics.
- Authorized media kit with banners and text links ready for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager assigned to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate confidently within the legal framework while building a revenue stream that compensates genuine influence. The documentation you need is accessible from the moment your account becomes active, and we continuously refine our resources based on partner feedback.
